L1 PREMIUM GOODS | JON KOOLEY RETROSPECTIVE



One of the taller and more stylish snowboarders the streets has ever seen made the transition from handrail gracer to pattern maker. The Jon Kooley retrospective will change the way you look at the afterlife of a snowboarder. For more, read his “Where You At?” feature from the mag.


Jon Kooley started his designing career as a professional snowboarder. Raised in Alaska and quickly becoming one of the most influential street snowboarders of his time through filming video parts in Mack Dawg films (Shakedown), People, Love/Hate, and many more. Jon eventually made the natural transition from a professional snowboarder, L1 team rider to outerwear designer. His style and attention to detail on every level are among the reasons he has started and curated so many snowboarding trends. L1 Premium Goods is built on people so we have decided to share his story of how he went from professional snowboarder to designer and how this has shaped L1 Premium Goods. This is the retrospective of Jon Kooley for L1, and this is L1 Premium Goods.

Filmed and Edit by: Justin Meyer (@videograss)

Music Scored by: Yves Ardelt (@yvesardelt)

Photos: Bob Plumb www.l1premiumgoods.com

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