Craig McMorris Rides Nidecker Snowboards

Craig McMorris now rides for Nidecker Snowboards. The multitalented man of mic and board is now strapped in with Nidecker's renowned deck, boot, and binding product offering. His ATV style of snowboarding is a perfect fit for the brand and builds on recent signings and moves made by Nidecker. Check the early season edit and read the release below.

Hell yeah, Craig!

“It was a no-brainer,” McMorris says of his decision. “Nidecker actually listens to the riders and makes the best product. I’ve been testing out the new Sensor Pro with Kaon bindings and the Rift boots, and since day one I’ve been blown away by how comfy and easy to ride it all is.”

The signing bucks a wider industry trend for team cutbacks and builds on the current momentum Nidecker is enjoying courtesy of their bestselling Supermatic binding and a rapidly growing board and boot line. Brand Lead Thierry Kunz explains:

“Team riders are central to everything we do. Nidecker has always prided itself on creating innovative products that move the sport forward, and it’s really the athletes that enable that to happen. They’re the ones pushing the envelope every day and driving us to create better and better gear that will help them raise the bar.